The NBA playoffs are just around the corner and Nike is ensuring that their athletes on the court are prepared for “battle” by creating an “elite” series of basketball shoes that raise the bar by using premium materials and constructions that not only benefit the athlete but also return the games to the bare essentials in color.

The new 2012 Nike Elite Series of basketball shoes raise the bar for their their top tier models – the LEBRON 9 PS, Nike Kobe VII and Nike Zoom Hyperdunk – by incorporating carbon fiber into the shoes as well as Nike Pro Combat technology, Flywire, and Kevlar – all strategically placed to help with response, proprioception and performance.

We sat down with Nike’s Jason Petrie and Leo Chang to discuss the Nike Elite Series basketball pack for insight into the under the hood changes that make this trifecta of shoes some of the best Nike has ever placed on the court.

Photography: Highsnobiety

Read more.

(...)

Read the rest of Nike Basketball Elite Series Gold Pack Sneakers

© 2012 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%

Post tags: nike, Sneakers

• Clippster's blog
•